When you’re ready to launch your web site and you’re trying to select a good domain name, there are many factors that need to be taken into consideration.

Select a Domain Name that Reflects Your Web Site

Above all else, your domain name should reflect what your web site is all about. For example, if your web site is about grooming a dog, you certainly wouldn’t want to select a domain name like ‘mybusinessname.com,’ since this would have nothing to do with your web site’s focus. You would want to select a domain name that tells the world what your web site is all about — something like ‘doggrooming.com.’

Select a Domain Name that Contains Your Web Site’s Keywords

Another consideration of great importance are your keywords. Try to select a domain name that contains your most relevant keyword phrase because some Search Engines place relevancy on them. A keyword phrase is two or more words that best describe your web page. If your web page is focusing on grooming a dog, your best keyword phrase will be “dog grooming.”

Select a Domain Name that will be Easily Remembered

With millïons of web sites accessible on the Internet, it is also very important to select a domain name that will be easily remembered. As in the ‘doggrooming.com’ example above, ‘doggrooming.com’ is very easily remembered, contains the most relevant keyword phrase and describes the web site in explicit detail. It is the ‘perfect’ domain name for this particular web site.

Select the Best Domain Extension

Another consideration of importance is the domain name extension. Although there are many new domain extensïons available, dotcom is still the best choice. When typing in a web address, Internet users automatically want to type in a .com extension, since this is the extension that has been embedded into our brains from the start.

Avoid Using Numbers in Your Domain Name

Although you may be tempted to do so, avoid using numbers within your domain name. Including a number within your domain name can cause problems. When you tell someone your web address, you will continually have to tell them it’s a number and not the word. For example, if you selected a domain name like number1host.com, if you were to tell someone your web address, they may try to type it as ‘numberonehost.com’ instead of ‘number1host.com.’ This type of domain name can cause confusion.

Avoid Using Abbreviations Within Your Domain Name

Although well-known companies, such as IBM, can get away with using abbreviations within their domain name, most companies can’t. As a rule, try to avoid using abbreviations or anything that will be difficult for your visitors to remember. Not only will this cause confusion, but it can also cause your potential visitors to make spelling mistakes when trying to type in your web address.

Avoid Using Long Domain Names

Although you may now register long domain names, it’s really not a good idea. I learned this lesson the hard way. I registered ‘www.workfromhomebusinessguide.com’ and the sad thing is … I can’t remember the domain name half the time. How can I expect my potential visitors to remember it? Try to keep your domain name as short as possible. The longer the domain name the harder it is to remember and the more apt your potential visitors are to make a typo when typing it into their browser.

When you’re ready to begin, create a list of a dozen or more potential domain names, as chances are, your first choice will already be taken. With any luck, one of the domain names on your list will be available.

Take your time and select a quality domain name that will grow with your business. It will be well-worth your time and effort in the long run.