Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the art and science of increasing your website's visibility to search engines such as Google, Yahoo and Bing, for important keywords and phrases that are relevant to your business.

Benefits of Search Engine Optimisation

Search Engines outperform all other media in driving visitors to websites, with 85% of internet users citing search engines as the primary method to find websites
Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service, information or solution
93% of users don't look further than the first 2 pages of search results, illustrating just how important search engine positioning is. How can your business succeed if you're not found there?
33% of users believe companies found in the top search results are a major brand in their specific product/service category. Successful SEO raises your online profile and builds brand awareness.

Our Proven SEO Track Record

Here are just some of the search engine optimisation results we have delivered for our clients:

Community Spirit Fundraising

Keywords:	Google Ranking:
raffle fundraising	Number 1 (first page)
community fundraising	Number 1 (first page)
school fundraising ideas	Number 2 (first page)
fundraising australia	Number 2 (first page)

Williamstown Charters

Keywords:	Google Ranking:
work party ideas Melbourne	Number 3 (first page)
Melbourne river cruises	Number 4 (first page)
work Christmas party ideas	Number 4 (first page)
party boat cruises	Number 7 (first page)

Trauma Insurance Policy

Keywords:	Google Ranking:
trauma insurance policy	Number 3 (first page)
trauma insurance	Number 5 (first page)
trauma cover	Number 6 (first page)
trauma insurance definition	Number 6 (first page)

Reverse Pools

Keywords:	Google Ranking:
swimming pool removal	Number 1 (first page)
fill in pool	Number 1 (first page)
remove swimming pool	Number 1 (first page)
spa removal	Number 1 (first page)

Expert SEO

Our expert SEO involves implementing the following tactics to achieve the best results:

Identify client objectives
- Improved search engine rankings, leads and sales
Perform competitive analysis
- Identify existing search position in relation to competitors
Perform keyword analysis and research
- Determine target phrases for greatest impact
Perform site analysis
- Define technology requirements for optimisation and whether there are any drawbacks with the current site structure in relation to indexing
Produce Tactical Plan
- Outline final target keyword phrase list and specify key SEO tactics for achieving objectives
Perform SEO
- Includes "on-page" optimisation such as meta tags, image tags, headings and body content. Also includes "off-page" optimisation which involves one-way link building through avenues such as contextual link placement, article creation, blog postings, business directory submissions and more. It may also include creation of additional content specific pages and building "micro-sites" to link back to your primary website. Optimisation to be performed directly or we work with your web development team and guide implementation.
Monitor and Report
- We send regular SEO reports documenting your search engine positioning for target phrases on Google and the other major search engines as well as traffic volumes to your website.